New research shows explaining things to ‘normal’ people can help scientists be better at their jobs

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Science communication: it's not rocket science. Pexels

In times when fake news and alternative facts circulate in society, spreading scientifically based findings is more important than ever. This makes science communication one of academia’s most vital tasks. But despite the pivotal role scientific communication plays in society, communicating with the general public is not always prioritised among researchers.

This is in part because although scientists tend to be great at doing the research and discovering results, they are not always so great at then communicating these findings to a…

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